Top 5 Digital Marketing Strategies That Just Work

 

Digital marketing is one of the most powerful tools in any entrepreneur's arsenal. It's a crucial part of building an audience, gaining visibility and increasing awareness of your brand. But there are many different digital marketing strategies by the digital marketing company Auckland out there, and it can be difficult to know which ones to invest time and money into. 

In this post, we'll cover five digital marketing strategies that have worked for us here at Hootsuite (and helped us become one of Canada's fastest-growing companies). So without further ado, here they are:

Use social media to build brand trust

Social media is a great way to build trust with your audience. You can use it to show off your company's personality, expertise, products or services. It's best to focus on one social network at a time and start with the one that best fits your business model. 

Once you're active on this channel, you'll be able to build followers and grow an engaged community around your brand. This will be much easier if you have interesting content that people want to share with others.

Personalize the follow-up experience

Personalization is a highly effective strategy to increase customer engagement, improve the quality of your content, and ultimately drive sales. It's also relatively easy to implement—if you know where to start.

The first step is to identify what data your company has access to that can be leveraged for personalization. This could include demographics (age, gender), behavioral data (product pages visited), or even geographic information like zip code or city name. The key here is that you have an idea of who your customers are so you know how best to reach them personally online.

Measuring ROI on social media

You've probably heard of the term "return on investment," or ROI. Essentially, it is a way to measure how effective your digital marketing campaigns are at driving sales and leads for your business.

This method of measurement is especially important for social media because it takes into account all kinds of different factors: impressions, reaches, engagement rate, etc. And these metrics can help you determine whether or not it's worth continuing with a particular strategy or tactic. For example: If a post has earned 10 new followers but costs $5 in paid advertising per click-through (CTR), then this post isn't performing well financially—even though it may have a lot of likes and comments!

The good news is that there are tons of free tools available online designed specifically for measuring ROI on social media posts/campaigns so that you can make sure your efforts aren't wasted money down the drain!

Content marketing

Content marketing is a great way to build trust with potential customers. There are a lot of benefits to creating content that helps educate your audience about your company and the things you do. It can also be used as an opportunity to generate buzz around your brand, which will help you get more exposure on social media sites like Twitter, Facebook, and Instagram.

One of the best things about content marketing is that it helps build a community around your brand—which in turn leads people back to your website so they can buy from you!

Mobile advertising

Mobile advertising is a great way to reach your audience, whether you're trying to sell them something or not. It can be used to drive sales, increase brand awareness, and build trust among customers.

Using location-based, demographic and behavioral targeting options can help you target ads based on an individual's personal information—even without their consent. This personalization increases the chances that they'll respond positively to your message as well as increases the likelihood of conversions (sales).

Conclusion

That's our list of the top five digital marketing strategies which the digital marketing company Auckland uses that just work. Each of these tactics is tried and tested, but they don't need to be expensive or difficult to implement. You can start today with one simple step—and then keep on going until your business becomes the talk of the town!